One product.
Every stage of commerce.

SAJ — Sell Anywhere by Just2Pay helps businesses create products, sell through links and social channels, manage orders and customers, accept configured payments, and unlock a complete online store as the business grows.

  • No website required to start
  • Website from SAJ LAUNCH
  • One Merchant ID
  • Keep your catalog as you grow
SAJ character making an OK sign. One product for every stage of commerce.
SAJ

Sell Anywhere by Just2Pay

ProductsSocial SellingSelling LinksOrders CustomersInventoryPaymentsInvoices Online StoreReporting

One Unified Commerce product that grows with the merchant.

SAJ is one product that covers the journey, not a pile of separate apps. Start with a selling link and WhatsApp. Open a branded store when you are ready. Keep the same products, customers, and orders as you grow.

Sell

Products, services, social channels, selling links, QR and online storefronts.

Operate

Orders, customers, inventory, invoices, approvals and fulfillment workflows.

Accept

Eligible online methods plus configured COD and manual-transfer workflows.

Understand

Sales, payments, channels, products, and customers in one dashboard.

Start selling where your customers are.

SAJ lets merchants create commerce journeys before they need a full storefront.

01

Create

Add a physical product, digital product or service.

02

Price & Stock

Set price, variants and inventory settings where relevant.

03

Generate Link

Create a secure selling journey or QR destination.

04

Share

Use WhatsApp, social channels, email, SMS or generic sharing.

05

Order & Collect

Receive the order and apply the configured payment workflow.

Create once. Share everywhere.

Merchants can generate secure public selling experiences for products, variants, collections, services or predefined baskets. Buyers can open the link directly and complete the journey with the configured payment flow.

WhatsApp-first sharing experience
Facebook, Instagram and other social share workflows
QR codes for products, catalogs, invoices and payment links
Source-channel attribution for orders and reporting
Customer checkout with only the information required for the purchase
In SAJ Selling Link Journey
SAJ Sell Anywhere workspace for creating a selling link and sharing it on WhatsApp, Instagram, Facebook, or QR.

Manage your catalog once.

See your products, add new ones, and keep stock in view. The same catalog powers your selling links and your online store.

SAJ product list, add-product form, and inventory view in one catalog workspace.

One catalog for links, social selling and your online store.

Create physical products, digital products and services with images, SKU, categories, prices, variations and stock information. The same catalog powers the selling link journey, the online store and reporting.

  • Physical, digital and service product support
  • Variants, sale prices and configurable product details
  • Images, description, categories and product visibility settings
Explore product management
Product list, add or edit product form, and inventory status in one catalog workspace.

Every order. Every customer. One inbox.

Orders from selling links, social channels, the SAJ storefront and other connected digital sources can be managed through one inbox with payment, approval and fulfillment states kept distinct.

Unified order inbox and source attribution
Approval, payment and fulfillment states tracked separately
Customer history linked to orders and sales activity
Filters for paid, COD, manual transfer and fulfillment states
SAJ orders inbox and customer profile in one workspace.
AVAILABLE FROM SAJ LAUNCH

When the merchant is ready, SAJ becomes the website too.

From SAJ LAUNCH, merchants can choose a ready-made template, customize their brand, organize products, connect a domain and publish a complete e-commerce storefront without creating a disconnected merchant account.

Ready-made storefront templates
Custom domain and branded storefront
Product variations, promotions and search
Multi-language and RTL capability
Shipping, analytics and growth integrations
SAJ LAUNCH store templates and storefront preview for publishing an online store.

Commerce and payments stay connected.

Provider-backed online methods use Just2Pay's payment enablement layer, while merchant-confirmed offline methods such as COD and manual transfer follow separate operating workflows so reporting stays accurate.

Have a PSP? Keep it.

Eligible merchant-owned payment-provider relationships can connect according to the merchant's SAJ level and technical/commercial configuration.

CardsEligible provider-backed acceptance
WalletsSupported configured providers
BNPLEligible integrated services
InstallmentsConfigured provider programs
Reference PaymentsSupported services
Cash on DeliveryOffline order workflow
Manual TransferProof + merchant verification
Payment LinksProduct, order and invoice journeys

One business view from selling to reconciliation.

SAJ brings sales, orders, products, customers and payment activity into shared reporting and action queues.

SalesEGP 98K
Orders1,248
Online PaidEGP 31K
Action Queue18
One view, total control — SAJ reporting from selling to reconciliation.

Orders

Channel, payment classification, fulfillment status and customer context.

Payments

Provider, method, status, refunds and transaction references where applicable.

Sales Summary

Gross sales, captured online payments, cash, refunds and channel mix.

Channel Performance

Visibility across social channels, selling links and online-store activity.

Same SAJ. More tools as you grow.

Start with links. Add a store from LAUNCH. See full plan details on Pricing.

01

START

Social selling, links, basic orders, customers, inventory and payment workflows without a website.

02

GROW

Deeper inventory, operational controls, team access, reports and integrations.

03

LAUNCH

Unlock the complete branded online store, templates, domain and richer commerce capabilities.

04

GROWTH

Expand analytics, shipping, languages and payment-provider depth.

05

SCALE

Advanced reporting, higher integration capacity and multi-provider operations.

06

ENTERPRISE

Custom APIs, integration scope, support, SLAs and commercial structure.

Same Merchant IDSame ProductsSame Customers Same OrdersSame Payment SetupSame History

Connect SAJ to the ecosystem your business uses.

Explore supported payment providers, payment methods, shipping partners, financing partners and other connected services on the standalone Integrations page.

BanksPSPsCardsWalletsBNPLShippingTechnology
Explore Integrations

Questions about SAJ

What does SAJ mean?

SAJ means Sell Anywhere by Just2Pay. It is Just2Pay's Unified Commerce product.

Do I need a website to use SAJ?

No. You can sell with links and WhatsApp first. A website is optional until you want one.

When can I build a complete website?

From SAJ LAUNCH you can publish a branded store with templates and your own domain, according to your plan.

Do I lose my products and customers when I upgrade?

No. Your products, customers, and orders stay with you when you upgrade.

Can SAJ support Cash on Delivery?

Yes, COD can be supported as an offline commerce workflow where configured. It is not treated as a PSP-captured payment.

Can I connect my existing payment provider?

Eligible merchant-owned PSP relationships may be connected according to the relevant SAJ level and technical/commercial configuration.