We started with a simple belief: commerce should feel connected.
Just2Pay was built around a problem we kept seeing across growing businesses: selling, payments and day-to-day operations were moving digital, but the tools behind them remained fragmented. We set out to create a single place to sell, get paid, and run the business, so merchants can start simply and grow without rebuilding from scratch.
SELL.CONNECT.GROW.
One merchant identity connecting commerce, payments, customers, orders and reporting.
Built around the merchant
Not around disconnected products.
Operating metrics · through July 2026
Built with real merchant activity.
Investors, accelerators & incubators supporting our journey.
Capital, scale-up programs, innovation agencies and institutional partners have supported Just2Pay's development and growth journey.
INVESTORS, ACCELERATORS & INCUBATORS
Capital · Programs · Infrastructure
Program and institutional relationships are presented according to the current Just2Pay investor materials. Participation does not imply that every organization shown is an equity investor.
Disconnected providersDifferent systems, contracts, dashboards and operating rules.
Manual merchant operationsOrders, customers, payments and stock living in different places.
Broken customer journeysMore friction between discovering a product, ordering and getting paid.
One connected merchant experience.
That became the problem Just2Pay chose to solve.
The problem was bigger than payments.
Merchants were not only dealing with payment fragmentation. They were dealing with commerce fragmentation: different tools for selling, different systems for payments, manual operational processes and customer data that rarely stayed connected.
We believed the answer was not another isolated gateway or another website builder. The merchant needed a connected layer that could sit across how the business sells, gets paid and operates.
A growing business should be able to start simple and become more sophisticated without starting over.
The merchant should keep the same identity, customer relationships and order history while unlocking more as the business grows.
One place to sell, get paid, and run the business.
Just2Pay connects the core commercial activities that merchants depend on: creating what they sell, reaching customers, collecting payments, managing orders and understanding business activity.
Sell through digital channels without forcing a website on day one.
Keep commerce and payment activity connected to the same merchant context.
Let merchants expand capabilities without rebuilding their business on another system.
Connect to an ecosystem of providers rather than lock merchants into one route.
ONE MERCHANT ID
One merchant account from first sale to full store.
SELLProducts, services, links, social channels and storefront.
ACCEPTConfigured online and offline payment workflows.
OPERATEOrders, customers, inventory, invoices and fulfillment.
UNDERSTANDSales, payment, channel and operational reporting.
Build the infrastructure. Prove it with merchants. Then scale the model.
Our path has been deliberately staged: technology first, merchant validation next, then commercial expansion.
01
Foundation
Build the technology
We focused first on the infrastructure needed to connect merchant tools, payment providers, workflows and reporting into one platform.
02
Validation
Pilot with real merchants
We used merchant activity to test where the friction really was: onboarding, selling, payment activation, operations and the need for a simpler digital starting point.
03
Commercialization
Move from pilot to market
In 2026, Just2Pay moved into commercial launch, proving that merchants would pay for a connected platform rather than another isolated point solution.
04
Next chapter
Grow with merchants
The next phase is to deepen commerce and payment capabilities, expand the ecosystem and prepare the model for additional markets over time.
Five principles behind how we build.
These principles shape the product, partnerships and merchant experience.
01
Merchant first
Technology should reduce the work a merchant has to do, not create another layer of complexity.
02
Start simple
A merchant should be able to begin with the capabilities needed today rather than buy an oversized system.
03
Grow without migration
Expansion should unlock capability while preserving merchant identity, customers, products and history.
04
Connect, don't lock in
We believe in ecosystem connectivity and provider choice wherever commercial and technical configuration allows it.
05
Make operations visible
Commerce and payment activity should return to one dashboard so the merchant can see what is happening.
06
Build for the next stage
Every workflow should create a clearer picture of the business that can support deeper services in the future.
Starting in Egypt. Designed with regional scale in mind.
Egypt gives us the right place to solve a difficult merchant problem: businesses move between social selling, cash, digital payments, websites and multiple service providers every day.
Our approach is to prove the product deeply in Egypt, then expand market by market rather than assuming one setup works everywhere.
We don't believe one company should try to replace the whole ecosystem.
Just2Pay is designed to connect merchants with the providers and infrastructure they need while keeping the experience coherent.
Banks & Acquirers
Payment and acquiring relationships connected to the merchant account.
Payment Providers
Eligible gateways and methods connected through payment enablement.
Shipping
Logistics partners supporting the order and fulfillment journey.
Financing Partners
Future consent-based merchant finance journeys can connect to eligible providers.
Technology
Infrastructure, analytics and platform partners that help merchants scale.
From commerce tools to merchant growth infrastructure.
The long-term opportunity is bigger than helping a merchant launch a store or accept a payment. It is about creating a connected business record that helps businesses manage today and access better services tomorrow.
That is the direction behind Just2Pay: a platform that becomes more useful as commerce, payments, integrations and real sales activity come together.
Our direction
One connected path from first sale to deeper financial capability.
Commerce is the starting point. Connected operations create visibility. Payment activity creates depth. Over time, verified data can support richer services through the right regulated partners and frameworks.